October 14-15
Master Your Year: A Strategic Planning Webinar for Business
Stop reacting and start planning. This exclusive webinar introduces a powerful, memorable framework—'The Priority Jar'—to help you build a resilient strategic plan. Prioritize what truly matters and make this your most successful year yet.
What You'll Learn
This isn't just theory. You'll walk away with a clear, actionable framework to implement immediately in your agribusiness.
Identify Your 'Rocks'
Learn to distinguish between foundational pillars and daily distractions to focus your energy on what drives growth.
Integrate AI Seamlessly
Discover practical AI tools that can enhance your preparedness and planning for the Year 2026 and onward
Build a Resilient Plan
Develop a full-year strategic calendar that accounts for major tasks, holidays, and unforeseen challenges.
Balancing Core Priorities
The Strategic Planning Framework
These are the foundational pillars that demand your primary focus. Getting these right is essential for stability and growth. Neglecting them puts the entire operation at risk. This section explores the four main 'rocks' for any agribusiness and how AI can provide critical support.
YOUR BLUEPRINT TO SUCCESS
'The Priority Jar' Analogy
We use a simple analogy, a jar filled with rocks, pebbles, and sand, to explain our powerful strategic planning method. By prioritizing the most critical parts of your operation ('the rocks'), you ensure everything fits.
The non-negotiable pillars
Rocks: Your Foundations
Important duties
Pebbles: Key Tasks
The small, everyday tasks
Sand: Daily Activities
Meet Your Guide
Laura Sutherly
Laura Sutherly is the Founder of Agtivation and a brand strategist who specializes in helping business leaders in the agricultural community build authentic, powerful brands from the ground up. After seeing countless businesses struggle to scale their founder's vision, she developed the RootCore™ framework to bridge the gap between leadership intuition and brand execution.
"I believe the most powerful brands are simply the most authentic ones. My mission is to give leaders the tools to find that authenticity and scale it. In agriculture, trust is everything, and that trust is built from a voice that is real, consistent, and true to its roots."
See the Framework in Action
Don't Miss Out on a Transformative Year
Your journey to a more strategic, less stressful, and more profitable year starts here. Register for our free webinar to gain the clarity and confidence you need.